Exploding the Myth and Revealing the Truth
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Myth: Compare coffee on "price per pound". NOT!
Why? Because we drink coffee by the cup, not by the pound.
Think about this one example.
We buy and consume milk by the gallon.
So, the correct way to compare milk prices is "by the gallon".
You can think of lots of other examples where you "buy and consume" in a similar way.
Insurance, by the year – compare the annual premiums.
Tomatoes, by the pound – compare the cost per pound.
But, we brew coffee by the pot and consume it by the cup. Therefore, the correct way to compare coffee prices is "by the cup".
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How Do I Compare?
Hey Ed, We want to drink better coffee around here in our office.
But, I want to "compare" the cost of All Day Gourmet
Coffee to the coffee we buy at the grocery store or discount warehouse.
How do I do that?
Since All Day Gourmet Coffee is a
higher quality coffee, and it is packaged "by the pot" (not in a can) how do I correctly compare costs?
Joyce Ottignon, Princeton, NJ
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All Day Gourmet vs. Coffee-in-a-Can
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1. Compare Quality
For starters, our All Day Gourmet Coffee
is a premium gourmet
quality coffee – 100% Arabica beans that deliver a smoother, consistently
better tasting coffee than the "other guys".
Many of the commercial Coffees-in-a-Can are made from lower grade coffee beans,
like Robusta beans. You'll even find some Coffees-in-a-Can which are very low
grade 100% Arabica beans.
New York's Coffee Meister John DeBartolo
discusses gourmet grade and commercial grade coffees in his
Gourmet Coffee Reviews.
2. Compare Cost
Comparing costs is simple and easy to do. Just a few steps is all it takes. No big deal, really.
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Here's what you need to know |
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1. Type of coffee you are buying
2. Quantity of coffee you are buying
3. Add your state sales tax
4. Add your cost of "getting it"
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Here's How You Do It – Step by Step
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1. Type of coffee you are buying
The type of coffee you buy is generally "regular vs. decaf" or "regular roast
vs. dark roast".
Since prices vary depending on the type of coffee you buy, be sure you compare
"apples to apples".
2. Quantity of coffee you are buying
This is pretty straightforward for both All Day
Gourmet Coffee and Coffee-in-a-Can.
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Adjustment: If you like your coffee robust, full and flavorful – and most coffee drinkers do – chances are you use more coffee
when you brew.
Result: you get less than 240 cups of coffee per can.
How can you tell? Well, if you really fill that filter basket full – because you don't like "weak coffee" – then experience shows that you probably get somewhere between 190-210 cups of coffee per 2 pound can.
3. Add your state sales tax
Okay, now add your state sales tax to the cost of your coffee.
4. Add your cost of "getting it"
You have "getting it" costs involved whether you have your coffee delivered to you or you send someone on a special trip to get it. That's just the way it is.
For instance, we deliver right to your home or office via UPS, while other vendors offer free delivery when you order is, say, $50.00 or more.
Yes, sometimes you can just pick up the coffee while you're already making a trip to the store. Other times you have to make a special trip. Time off work (or worse, using your spare time) along with auto mileage are the two most common costs.
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When Comparing, Keep This in Mind
Your taste preference for coffee
is unique (weaker, regular, or stronger)
Coffee prices vary from region to
region around the USA
Coffee prices change (1997 marked
a 20 year high in coffee prices)
Coffee can sizes
(weights) also vary
State sales tax rates vary from
state to state
Your cost of "getting it" may
also be different
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Handy Comparison Chart – Real Life Exampled
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Here are a few "real life" examples of folks who are now our customers. Yes,
they all used to buy coffee-in-a-can before they learned how to
compare.
Example:
Office/warehouse brews 8 pots of
coffee per day, 5 days per week
Total coffee needed = 40 pots per
week, 160 per month
Buy enough coffee to last for
approximately five weeks
Brewing strength "not too strong"
(regular)
All
Day Gourmet Coffee = 1 Master Case for five weeks (200 pots per
case)
Coffee-in-a-Can = 10 cans for
five weeks (20 pots per can)
Sales tax = 5.00%

All Day Gourmet Coffee vs. Coffee-in-a-Can |
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All Day Gourmet Coffee
0.90oz pillow packs |
Coffee-in-a-Can |
Type |
Classic American Roast |
Regular Roast |
Brew Strength |
Regular |
Regular |
Quantity |
480 cups per box 5 boxes = 2,400 cups (1 Master Case = 5 boxes) |
240 cups per can 10 cans = 2,400 cups |
Cost |
Master Case = $64.50 |
$8.99 x 10 cans = $89.90 |
Sales tax |
$0.00 |
$4.50 @ 5.00% |
Cost to "get it" |
FREE Ground Shipping |
??? |
Total Cost |
$64.50 |
$94.40 |
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Compare for Yourself – Handy Comparison Chart
All Day Gourmet Coffee vs. Coffee-in-a-Can |
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All Day Gourmet Coffee ______ oz pillow packs |
Coffee-in-a-Can |
Type |
Classic American Roast or Bolder Brew |
Regular roast or French Roast |
Brew Strength |
Regular or Fuller, more flavorful |
Regular or Fuller, more flavorful |
Quantity |
480 cups per box _____ boxes = _____ cups |
_____ cups per can _____ cans = _____ cups |
Cost |
$_____ x _____ boxes = $_____ |
$_____ x _____ cans = $_____ |
Sales tax |
$0.00 |
$_____ @ _____% |
Cost to "get it" |
UPS _____#, approx $_____ |
$_____ |
Total Cost |
$_____ |
$_____ |
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